Marketingstrategie

Joke Janssens

Lisa van Noorden

Great ideas don’t appear out of nowhere. / They’re built layer by layer, through vision, experimentation, and guts. I’ve learned that as an artist, a team lead, and founder of a creative brand built from scratch. / I founded Versdenkers to help creative professionals think with more direction, more depth, and less noise. Over the past decade, I’ve led a team of creative professionals and trainers and developed Versdenkers into a trusted studio for strategic creativity – rooted in the arts, fluent in business. / My method blends artistic intelligence with structured strategy. It’s captured in The Mondriaan of Marketing – my book on concept development, nominated as Marketing Book of the Year 2024 (BAM Belgium). / Versdenkers teaches humans to think creatively with direction. / BrandYell helps AI do the same. / BrandYell is the AI-powered concept partner I’m developing – designed to think with you, not for you. Built for depth, not speed. / My coaching practice bridges both worlds. I work with creative leaders in transition – team leads, heads of creative, agency directors, entrepreneurs – who want to refine their role, grow their impact, and lead with courage. / I can help you with: / – Leadership coaching for creatives, marketing and media professionals / – Strategic creativity training for teams and organisations / – AI-integration in creative workflows (without losing your soul) / – Keynotes, sessions and consultancy on creative direction and leadership