Barbara Briers

Barbara Briers is Professor of Consumer Behavior at the University of Antwerp. She holds a PhD in Marketing from the Faculty of Economics and Business Administration at the University of Leuven and was previously on the faculty at HEC Paris (2006-2009), Tilburg University (2009-2015 tenured), and Vlerick Business School (2015-2021).

She teaches Market Research, Consumer Behavior, and Behavioral Economics.

Barbara’ s research focuses on food consumption and perception among children and their parents, social marketing and sustainable behavior, persuasion and social influence, and individuals' perceptions about wealth inequality.